Development is about working with patients to turn ideas into improvements and better patient experiences.
(NHS Institute for Innovation and Improvement, 2009).
Development involves being creative with patients to evolve improvements that patients value highly for their effectiveness.
Patients and staff commonly assume creativity is out of place in healthcare services. Some also think they aren?t creative. But creativity is a natural part of improving a service, such as when identifying and solving problems in new and better ways. Creativity is also inevitable when people from different backgrounds share their needs, learn to see things from a different angle and work on solutions together.